Thailand Film Industry - Facts & Figures

In this blog article, we’ll explore some fascinating facts and figures about the film industry in Thailand, shedding light on its growth, achievements, and unique characteristics.

Table of Contents

Thailand-Film-Industry-Facts-and-Figures

Domestic Film Production

The Thai film industry has experienced a consistent growth in film production, as per data from the Thailand Film Office. Notably, 2022 marked a significant milestone with a record-breaking 348 films produced generating total revenue of 6.6 billion Baht.

Foreign Film Production

Thailand is a popular country for foreign film productions, and has also been increasingly involved in international co-productions, collaborating with other countries in Asia and beyond. 2022 saw 60 foreign film productions filmed in Thailand, bringing 488M Thai Baht into the local economy.

Recent foreign productions filmed in Thailand include:
The Greatest Beer Run Ever (2022)
Thai Cave Rescue (mini series) (2022)
Deliver Us From Evil (2020)
Da 5 Bloods (2020)
Ms. Marvel (TV series) (2022)
Fistful of Vengeance (2022)

Thailand Film Incentive

The Thai government provides support to the film industry through various initiatives such as the Thailand Film Incentive. 33 projects qualified for the Thailand Film Incentive cash rebate of up to 20% between 2018 and 2023. The qualifying films were granted cash rebates totalling 925.19 million Baht.

The Thai government recently approved the promotion of a new scheme, whereby the basic tier rebate is increased to up to 20% (from 15%), with the doubling of the bonus incentives to 10% for a total subsidy of 30%. The maximum rebate will be capped at 75 million Baht ($4.5 million USD) per film.

Thailand-Film-Industry-Facts-and-Figures

Thailand Box Office

Thailand has a strong cinema market, with a large number of multiplexes and independent cinemas throughout the country. According to Wikipedia, there were 757 film screens in the country as of 2010.

In 2022, the total box office revenue in Thailand was approximately 1.6 billion Thai Baht (around $47 million USD), up nearly 300% from the year before. The #1 release was Avatar: The Way of The Water.

The highest grossing film in Thailand is “Bad Genius” (2017), directed by Nattawut Poonpiriya. The film is a heist thriller based on a true story of a group of high school students who devised a cheating scheme for the standardized test. “Bad Genius” was an outstanding commercial success, grossing over 1 billion Thai Baht (approximately $33 million USD) at the box office.

Thailand-Film-Industry-Facts-and-Figures
Credit photo: https://www.fareastfilm.com

International Recognition

Thai films have received recognition and awards at various international film festivals:

Apichatpong Weerasethakul’s film “Uncle Boonmee Who Can Recall His Past Lives” is arguably the most recognised Thai film in the international circuit. It won the prestigious Palme d’Or, the highest prize at the Cannes Film Festival, in 2010.

Other award-winning Thai films include:

“Bad Genius” (2017) – Directed by Nattawut Poonpiriya, this popular movie about a high school cheating racket has won numerous accolades, including the Jury Awards at the 16th New York Asian Film Festival, and Audience Award for the Best Asian Feature at the 20th Fantasia International Film Festival. It was selected as the Thai entry for the Best Foreign Language Film category at the 90th Academy Awards.

“Tropical Malady” (2004) – Also directed by Apichatpong Weerasethakul, this film won the Jury Prize at the Cannes Film Festival in 2004. It was also nominated for the Palme d’Or.

“Cemetery of Splendour” (2015) – Another film by Apichatpong Weerasethakul, this film won the Asia Pacific Screen Award for Best Feature Film. It was also nominated for the Un Certain Regard Prize at the Cannes Film Festival in 2015.

“Manta Ray” (2018) – Directed by Phuttiphong Aroonpheng, this film won the Orizzonti Award for Best Film at the Venice Film Festival in Italy, and was nominated for the Golden Leopard, the top prize at the Locarno International Film Festival.

Film Festivals

Thailand is home to several film festivals, such as the International Thai Film Festival, World Film Festival of Bangkok and the Thai Short Film and Video Festival, which provide a platform for local filmmakers to showcase their works and promote the Thai film industry both domestically and internationally.